Richmond rapper Erk Tha Jerk says melody is key to mainstream success
Interview conducted by By Phillip Mlynar with SF Weekly
Erk Tha Jerk talks about melody a lot. He's an upcoming hip-hop artist releasing music on an underground level, but instead of spewing the usual plaudits about bringing back pure lyrical skills and being an antidote to an oversaturated commercial scene, the 28-year-old Richmond-raised rapper has his sights set on mainstream recognition. More than half of the songs on his hype-building EP, The Prelude, are hinged on pop-ready and often AutoTune-enabled hooks he sometimes sings himself. They're slick to the point that they wouldn't sound out of place on a 50 CentT.I. single. Hooks and melody are key to his ambition. "I had a turning point about three years ago," Erk explains in Manhattan on a recent trip to solidify industry connections. "I realized you can be a good rapper, but people have to like your ....
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