21-year-old multimedia artist Kreayshawn (Natassia Zolot) announced today that she’s signed a recording contract with Columbia Records, part of Sony Music Entertainment. The deal means the East Oakland-raised artist, who has a surprise viral video hit over the past few weeks with her rap song “Gucci Gucci,” will now be label mates with such stars as Beyoncé, Barbra Streisand, Billy Joel, AC/DC, and Adele. Previous rumors suggested she would land at Sony proper for a one million dollar deal were not entirely correct; Kreayshawn is not commenting on the specific terms of her contract.
Columbia will release “Gucci Gucci” as an official single on June 14 and will release her debut album later in 2011. The label will also be a place where Kreayshawn’s video directing skills, honed on the Bay Area streets for rap artists such as Lil B, can flourish.
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