Jason Crombie with Oyster Magazine connects with Kreayshawn and interviews her about her quick rise to fame and other interesting things
In the lift on my way to the Columbia Records artists’ lounge in New York, I try to predict how grumpy 21-year-old Kreayshawn is going to be. Sure, she recently signed a million-dollar record deal, but she receives an almost-daily lauding/shredding from the press, and has already been interviewed about 25 times today. I’m last off the rank and I’m predicting glazed-over eyes; bland, pull-string answers; and maybe even a walk-out. Fortunately for you, dear readers, that was not the case. She’s adorable! How can such a sweetheart withstand the soul-crushing, nerve-wracking, day-to-day horrors of the music industry? Well, you don’t grow up broke in Oakland without developing a quick wit and a thick skin. So, whether you like Kreayshawn’s music or not, it doesn’t matter — she’s got swag and it’s pumping out of her ovaries.
Jason Crombie: Do I have to call you Kreayshawn, or can I call you Kreay?
Kreayshawn: You can call me Kreay.
Kreayshawn: You can call me Kreay.
What’s your real name? Or should I not ask that…
Natassia. It’s everywhere; it doesn’t matter. I tried to keep my last name a secret but it got out there, so whatever.
Natassia. It’s everywhere; it doesn’t matter. I tried to keep my last name a secret but it got out there, so whatever.
Why, what’s your last name?
Zolot.
Zolot.
Zolot?
Yeah.
Yeah.
Sounds like a wizard.
I know! I tell people I’m an alien.
I know! I tell people I’m an alien.
So, how did it happen?
Exactly what?
Exactly what?
You’ve kind of been this instantaneous thing — like, BANG! Kreayshawn!
Yeah.
Yeah.
How’d it happen?
I’ve always been building up an internet presence — directing music videos for local artists…
I’ve always been building up an internet presence — directing music videos for local artists…
You studied film, right?
Yeah, but I’ve always had content and, like I said, I’m talkative — always been on Ustream playing my organ, y’know? Weird stuff like that. So, I always had, like, little fans growing. Then, when something big happened — when we put out ‘Gucci Gucci’ — it was kinda like I had all these people to help me spread by word-of-mouth. Next thing you know, within four days…
Yeah, but I’ve always had content and, like I said, I’m talkative — always been on Ustream playing my organ, y’know? Weird stuff like that. So, I always had, like, little fans growing. Then, when something big happened — when we put out ‘Gucci Gucci’ — it was kinda like I had all these people to help me spread by word-of-mouth. Next thing you know, within four days…
You have millions of hits.
Yeah, and a deal on the table.
Yeah, and a deal on the table.
And this was around the end of May.
Yeah, around then.
Yeah, around then.
So, almost three months ago. How has your life changed since?
It’s been crazy. It’s just been non-stop press and radio promo and just getting my name out there and, you know, the publicists making sure I’m talking to everyone all the time.
It’s been crazy. It’s just been non-stop press and radio promo and just getting my name out there and, you know, the publicists making sure I’m talking to everyone all the time.
You must be exhausted.
Yeah, kinda.
Yeah, kinda.
You’ve gone from doing your own thing to, like, boom — now it’s a business.
Yeah, I think that’s the hardest part, because I went from making my own rules to like… Well, I’m not being told what to wear or what sort of music I have to make, or what to say, but I am being told, “You gotta be here on this day, at this time.” So, it’s just like having a new job.
Yeah, I think that’s the hardest part, because I went from making my own rules to like… Well, I’m not being told what to wear or what sort of music I have to make, or what to say, but I am being told, “You gotta be here on this day, at this time.” So, it’s just like having a new job.
What were you doing for a job beforehand?
I was doing indoor landscaping.
I was doing indoor landscaping.
No shit!
Yeah.
Yeah.
What is that?
Cutting and trimming plants — indoor plants.
Cutting and trimming plants — indoor plants.
And this was in Oakland?
Yeah.
Yeah.
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