Presented to the Rap game by the legendary E-40 back in 2004, Turf Talk started making a dent on the game right when the nation's eyes were on the Bay Area. With Hyphy on the cusp of blowing up, he released The Street Novelist and established himself as a major presence in a fertile regional scene. While Hyphy did not seem to last, Turf showed that he was about more than just the gimmicks, and with Thug Therapy, his third proper release, set to drop early next year and a new single [“Do Me Right” featuring R.O.D. Project] currently available on iTunes, he's hoping to write another chapter in a short-but-notable career.
With an admittedly slower sound on Thug Therapy, he's planning to let people really hear what he's been saying all along. As he tells it, his high-energy tracks and fast-paced may have been overshadowing his past words, and as an artist who prides himself on his wordplay, he is now setting himself up to be heard in ways fans may have never had a chance to hear before.
In an exclusive interview with HipHopDX last week, Turf explained why hyphy never blew up, how Atlantic Records was choosing between him or Mistah F.A.B., and how a new batch of producers finally gave him the chance to be himself.
HipHopDX: First off, tell me a bit about how your next single “Do Me Right” with R.O.D. Project came about. Were you familiar with R.O.D. Project before you two linked up?
Turf Talk: Yeah, that's a friend of [E-40's label] Sick Wid It Records, plus he had a song on the radio out here called “I Can't Stand You” that was blowing up on the radio. I had [the idea for] the song “Do Me Right” in my head for a long time [but] I hadn't had a beat to go to it. I had the idea for like a year or a year and a half before I heard R.O.D.'s song. When I heard his song, I was like “This is a great song to follow his song with” because it's on the same type of issue. We collabed in the studio, did it together and everything just worked out smooth. It just felt right, you know what I mean?
DX: The single is dropping on November 1st on iTunes, right?
Turf Talk: November 1st on iTunes, produced by Hallway Productionz. They out of Stockton, [California] and it's fire man. It's a new sound. It's just letting people know what is to come off of my new album, Thug Therapy.
DX: Any expected release date for Thug Therapy yet?
Turf Talk: We gonna drop first quarter. I don't have the exact, exact date – I don't like saying dates no more because I keep pushing 'em back, but I know the first quarter, guaranteed. To all the fans: the album is done. It's completely done, so you don't have to worry about that. [With] each one of my albums, I feel like I've elevated to another level and this is just another piece to add on to that.
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